Any time you’re writing content for the web, it’s important to know your target audience.
Productspec’s audience is varied, however typically includes:
- Architects and architectural designers
- Interior designers
- Project managers, developers and other construction professionals
- Consumers looking to build or renovate their home
Whether a visitor to your page has a technical or non-technical background will influence their comprehension of certain types of information. Additionally, their informational needs will be influenced by their familiarity (or lack thereof) with certain products or brands.
By way of example, take the following user cases:
- An architect seeking detailed product specifications for a product they routinely specify
- A homeowner conducting exploratory building material research for a renovation project