How to create a new product

This article will guide you through the process of adding a product to your Productspec account to list on the Productspec website.

The first steps are to login to your account, navigate to your Content tab, access your Products folder, and click the Create Product button near the middle-upper-left of your screen.

There are five components under Product Details: Product title, Description, Body text, Categories and Ranges, and Documents and Images - each detailed below.  

Product title

The Product Title is the most important page element for the purpose of ranking highly in search results, and so your potential audience can quickly gauge its relevance to them, subsequently clicking through to your product page. Additionally, the product title effectively differentiates one page from another. So, it’s important to achieve a unique, concise title which accurately conveys the page’s contents.

Keywords
Using keywords in the page title will significantly improve the page’s position in search results, and thus, increase traffic to the page.

• Do not include the company name in the title as it will display automatically
• Place the most important keyword at the beginning of the title
• Use each keyword only once in the title to avoid search engines flagging the page as spam

Click here or more information about Keywords.

Title length
The optimal title length is 50-60 characters. Although not critical, search engines only display page titles up to a certain length in results. Longer titles may appear cut-off in results, and impair the ability of your audience to quickly gauge the page’s relevance.

Readability
The page title is the first page element that a user will interact with both in search results, and on the product page. Therefore, it is important to ensure the title is easily readable. Overly complex or poorly constructed titles can deter potential visitors from clicking through to the page.

Description

The description field appears as a snippet of information in search results (e.g. Google, Bing) under the page title, and provides a snapshot of the page’s contents. A concise, accurate description is crucial in order for the target audience to quickly gauge the page’s relevance, and click through to the page.

A default description will appear unless you replace the default text with your own description.

Description length
If you’re composing your own description, the optimal length is a maximum 140 characters. Although not critical, longer descriptions may appear cut-off in results, and impair the ability of your audience to quickly gauge the page’s relevance.

Keywords
Incorporate keywords in your description. Consider branded keywords e.g. company name, product range, and model in addition to broader keywords such as those relating to its use-case. However, to avoid search engines flagging the page as spam, use each keyword sparingly.

Click here or more information about Keywords.

Readability
It is important to ensure the description is easily readable. Overly complex or poorly constructed descriptions can deter potential visitors from clicking through to the page.

Body text

Provide a unique description
A large proportion of Productspec’s traffic enters via search engines like Google and Bing. Unique content (as opposed to duplicate content) greatly improves a page’s ability to rank in top search results - essentially making it more readily accessible to its target audience.

So, if possible - try to avoid directly copying and pasting content for your product description from elsewhere on the web e.g. from a comparable page on another website.

What to include in the description
The objective of a description is to concisely and accurately communicate key information to the target audience.

Users seeking information relating to building products and suppliers that will ultimately support a design or building decision

Particularly if you’re writing a description from scratch - we recommend firstly browsing other product pages as if you were a casual visitor to the website, and considering how effectively you think the pages communicate key information.

Structure
Descriptions should range in length anywhere from 100-250 words

• In 2-3 sentences - describe the product’s use-case, and any features or benefits that could persuade the reader it is the best-fit for them
• List any distinguishing features or specifications relating to the product

Style

• Use the toolbar to edit text
• If copying and pasting text from elsewhere - right click and 'Paste as plain text' to avoid formatting errors
• Avoid large blocks of text - use paragraphs, headings, subheadings, and bulleted lists to organise the information
• Tables are another good way to organise information - however, avoid copying and pasting tables in the description, and instead use the toolbar to add a table manually

Keywords
Using keywords sparingly throughout the product description will improve the page’s rank in search results, and increase traffic to the page. Use branded keywords (i.e. company name, product range, and model) in addition to broader keywords such as those relating to its type and use-case.

Click here or more information about Keywords.

Categories and ranges

You can select multiple categories for your product to be listed under, making it easier for website visitors to find. Click the Add button next to the Categories label to browse the selection of categories. There are three levels of categories being Primary, Secondary, and Tertiary. When selecting categories make sure to select a Tertiary category, this will automatically add the product to the Secondary and Primary category the Tertiary category is part of.

Ranges follows a similar process, but you can only select one and you need to create a range first. Click here for more information on adding ranges.

Documents and images

The Productspec website has a simple tool to add documents and images to a product. Simply click the plus (+) icon next to the type of item you wish to attach, or click the ex (X) icon in the bottom right of an existing file when you hover your mouse cursor over it to remove the file that is already there.

When clicking the plus (+) icon a sidebar will appear on the right where you can search for the file you wish to attach. Note that you will need to go to the Media tab and upload a file there before you can attach it to a product (find out more about the Media tab by clicking here). Once you have found the document you wish to attach, click the document to highlight it, and then click the green Select button in the bottom right of your screen.

Note that you can select multiple files in one go, which comes especially in handy if you have multiple images to display on your product listing. When selecting multiple images, the first image selected will be the first image displayed, and so on and so forth. To reorder images you will need to remove them all from your product and then re-add them all in the order you want them displayed.

Image specifications

The preferred specifications for images on Productspec are:

• Aspect ratio: 4:3
• Minimum width: 1200px
• Maximum size: 1MB
• Optimise for web

You can use your favorite image editor to save your (product) image and make these ready for web.

Publish Product

Don’t forget to click Save (this file won’t be visible on the website) or Save and Publish (this file will be visible on the website) in the bottom right-hand corner of your screen when you are finished creating your new product.

Still having difficulties creating a new product on Productspec? Contact us.